If you want to look polished, use three shades: put the lightest colour on the lid, the mid-tone in and just above the crease, and the darkest on the outer third and around the lash line for definition. Matte shadows or ones with a light sheen are the way to go, as shimmer accentuates fine lines.  
Shadow sticks are also a great option; they’re fun and easy to apply. Again, look for ones with minimal to no shimmer. Laura Mercier Caviar Sticks, for example, are a cult favourite and particularly s...

Canadian makeup guru, Tana D’Amico, joins The Zoomerist to share her secrets for enhancing your beauty at every age and stage.
With age, our lips do two things: they become less defined around the edges and lose volume. To restore some of that lost shape and make them look fuller, pick a lip liner that is close to your natural shade and use it to carefully overdraw your lip line. If you look closely – either in good light or with a magnifying mirror – there is a thin white line surrounding our l...

Canadian makeup guru, Tana D’Amico, joins The Zoomerist to share her secrets for enhancing your beauty at every age and stage.
As we age, our facial features naturally begin to change. Eyebrows become sparser, lips lose volume and the skin on our face and around our eyes become less taut. As a result we lose some of the definition and structure we once had. But rather than fight it, enhance it. There are easy ways to modify your makeup to look and feel your most fabulous. 
Filling in our eyebrow...

For quick blending, fingers work best; otherwise, use a foundation or concealer brush. In either case, start by placing the product on the back of your hand (it’s the cleanest part!) as a palette, then pick it up with your middle and index fingers and apply it. This helps avoid applying too much product directly to the skin – especially under your eyes. 
Our brows and lashes thin over time, so adding definition helps provide structure to the face, in turn making us look more awake and lifted. Us...

Canadian makeup guru Tana D’Amico joins The Zoomerist to share her secrets for enhancing your beauty at every age and stage.
Contouring sculpts features by shading and illuminating, using darker shades to create shadow and lighter shades to highlight. It doesn’t have to be extreme, a la Kardashian, but this technique can be used to subtly enhance certain features while minimizing others. 
There are different tricks for contouring different face shapes. For a square face, use contour to shave a l...

Canadian makeup guru Tana D’Amico joins The Zoomerist to share her secrets for enhancing your beauty at every age and stage.
Rosy cheeks are timeless. However, the important thing with blush is placement. For a classic, glamorous look, apply blush to your cheekbones, starting in line with your irises. Then, sweep the colour outwards towards your temples and up towards the hairline. Cream or powder blushes with blurring features work best on mature skin. Avoid overly matte powders that can look c...